Grow the Entrepreneurial Dream by Jim H. Houtz

Author:Jim H. Houtz [Houtz, Jim H.]
Language: eng
Format: epub
ISBN: 978-1-60832-190-2
Publisher: Greenleaf Book Group
Published: 2011-01-15T00:00:00+00:00

Expanding the Marketing and Sales Organization

Now that you have one or more of your marketing channels selected, what are you going to do to rev it up? Step one is to transition the sales effort from the entrepreneur or president to a sales team.

This is a big step in any organization, because it signifies a substantial release of control. You, as the entrepreneur, must transition your knowledge and your passion to a team of others who are not nearly as close to your product or service as you are. How will they ever measure up?

The first step in this process is training specifically designed to bring the new hires up to speed quickly. Much of the knowledge and information is locked in your head (or the head of the president of your company) and naturally it will have to be documented. If you’re wondering just what your first training school should look like, here’s a syllabus:

Industry training

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